When I began this role, I imagined that much of our work would focus on long-term planning and strategy. Reality taught us something deeper. Vision is not only about where we want to go. It is also about how we navigate uncertainty along the way. We did not always know what lay ahead, but again and again we chose to listen carefully, respond thoughtfully to real needs on the ground, and continue building Jewish life rooted in meaning and community. Even in times of disruption, the Masorti Movement continued to grow. 

Together with you, we strengthened our understanding of Masorti as a kehillah of kehillot: a living network of congregations, leaders, and individuals, each with their own voice, united by shared values. We expanded egalitarian and halakhic religious services, deepened our public presence, and significantly increased the number of Israelis encountering Masorti Judaism. This growth took place in local communities across the country, at the Egalitarian Kotel, and in public spaces, making Jewish life more welcoming, visible, and relevant. Much of this growth was made possible through our partnership with North American Jewry, which remains central to the movement’s future.

One powerful example of this shared vision is the recent launch of Project Tziporah, Israel’s first halakhic training course for mohalot (female ritual circumcisers). This groundbreaking initiative reflects the heart of Masorti Judaism: deep fidelity to tradition and halakhah alongside a clear commitment to equality, dignity, and social responsibility. For me, it represents the confidence and maturity of the movement and its role in Israeli society. 

We also invested in leadership development and grassroots organizing, built a young adult and NOAM alumni framework, and cultivated the next generation of leaders rooted in Jewish values and Israeli identity. At the same time, we stepped forward in moments of national pain. From Yom Kippur services in city squares to our daily presence in Hostage Square, Masorti showed up. For more than two years, we facilitated over 740 prayer circles there, offering solidarity, and spiritual support.These were not simply programs. They were acts of presence, solidarity, and spiritual care during a time of deep uncertainty. 

Alongside this work, we strengthened Masorti’s organizational and financial foundations. In close partnership with the Masorti Foundation in the United States, and with the guidance of a dedicated board, we consolidated our development efforts and brought greater strategic alignment between Israel and our partners abroad. This shift allowed us to communicate more clearly and authentically with our supporters, while ensuring responsible stewardship and long-term stability during particularly complex years. 

I conclude my role with a sense of fulfillment and quiet confidence. Masorti is on strong footing and prepared for its next chapter. I am pleased to pass the leadership to Rabbi Doron Rubin, who grew up and was ordained within the Masorti Movement and brings deep community experience, strong familiarity with the field, and a profound commitment to our shared values. This transition reflects continuity alongside renewal, grounded in the same spirit that has guided us until now. 

I am concluding a role, but not a path. I have relocated to Nahariya in northern Israel and am engaging in civic and communal work to strengthen communities and support regional recovery. I already find myself acting from the same values that guided me at Masorti: responsibility, partnership, and faith in the power of community. I remain deeply connected to the movement and to our partners around the world. 

Thank you for walking this path with me, and for your trust, generosity, and shared commitment to a vibrant, pluralistic Jewish future in Israel. 

With deep gratitude,
Rakefet Ginsberg
Executive Director and CEO